# CultureX

Founding Product Designer · 2023

## Context

Campaigns at CultureX ran on a patchwork of WhatsApp, Drive, and calls. Brands burned hours discovering creators and chasing deliverables across apps, and once a campaign got big, tracking every creator by hand fell apart.

CultureX wanted to scale, but you can’t scale a workflow that lives in DMs.

## Craft

As the founding product designer, I owned the work from research to shipped MVP.

The bet was one SaaS that consolidated the whole campaign lifecycle. Two surfaces carried it:

- Global Search, a filterable creator catalogue that collapsed discovery from hours to minutes.

- A segmented Campaign dashboard that broke each campaign into legible states: status, playground, deliverables, feedback.

To ship in three months, I built VFlux, a design system the devs could build against without reinventing every component.

## Impact

- Discovering creators dropped from **2 hours to 30 minutes**.

- Drafting deliverables fell from **4 hours to 1.5**.

- Brand review went from roughly **4 to 5 hours** to about **2**.

- Reliance on outside apps dropped about **40%** as the workflow centralized.

## Pages

## Contact

## Archive